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Snackable Video
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Snackable Video

Snackable Video

The ever-growing audience of TikTok users and the introduction of Instagram Reels has streamlined the ‘snackable’ video format, which is perfect for on-the-go content consumption. Content creators worldwide keep others engaged with a more authentic and captivating narrative lasting just a few seconds.

Snackable videos are created with a smartphone or a mirrorless camera to save time. Video editing apps, Instagram, and TikTok tools come in handy to further minimize the time span from creating to sharing. The new format of concise videos also works well for brands that feel the need to instantly respond to events, share updates with situational content, and reach new audiences.

Due to the reduction of the life cycle of any information artifact, we can spot the development of Lo-fi design. The need for fast content generation legitimizes smartphone production and highlights it as a separate trend.