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Wellness First
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Wellness First

Wellness First

Today’s consumer needs revolve around wellness and health. Brands and content creators use visuals illustrating self-care, sports, and leisure to highlight an important message. We shouldn’t forget to fulfill basic human needs, such as sleep, timely food intake, and regular physical activity for better quality of life.

However, the wellness theme is not limited by messages that creators share. The visual component of the trend is based on calming and balanced color solutions in designs, as well as motivating photos, illustrations, and videos that help showcase that brands care about the physical and digital wellness of their audiences.

Visual styles that could have been considered niche will be supercharged into the foreground in 2021 thanks to the pandemic. As an escape from the screen and our always-on work-life balance, simple, soothing visual styles will gain popularity.

“Naivety”, “purity” and “innocence” will be keywords, with illustration and collage providing contrast in our mostly digital worlds. Muted, barely-there color palettes, and the reassurance (even nostalgia) of more traditional serif fonts will support, creating moments of calm and freshness away from the ‘madness’ of world events.